Definitely a cornerstone card for Maria Hill that should be played as soon as you draw into it.
With her ability to move counters around, you are better off playing this card along with cheaper supports and charging the cheaper, weaker options for a couple of turns then playing the pricier support options in a turn where you'd have to use this card as a resource to do so. The pricier "helicarrier" options can always get pulled with your ability in AE mode on your following turns.